Help me buy better.
Not every $600,000 condo makes the same STR. We look at the rules, the location, guest demand, the competitive set, the numbers and the setup costs before you get more financially attached to a property.
Help me buy betterSTR with Leslie
Build an STR that's actually worth owning.
Whether you're trying to find the right property or make the one you already own perform better, I'll help you focus on what actually matters — the property, the numbers, the guest experience and the marketing.
There are a thousand places that will teach you how to "start an Airbnb."
That's not what this is. Getting a listing live isn't the hard part.
- Did you buy the right property in the first place?
- Are the numbers you're relying on actually realistic?
- And if Airbnb stopped sending you bookings tomorrow, how else would guests find you?
That's the business I want to help you build. Not just an Airbnb listing. An STR that's worth owning.
A little context
I didn't start STR with Leslie because I wanted to become an Airbnb guru. I bought one.
I researched extensively, toured properties and compared communities — and still learned things after closing that I wish I'd understood beforehand.
- Cash to close isn't cash to launch.
- Turnkey doesn't necessarily mean guest-ready.
- Owning the STR and marketing the STR are two completely different jobs.
Start where you are
Are you buying one — or do you already own one?
Help me improve my STR.
Maybe bookings aren't where you expected, or you're staring at a list of upgrades wondering which ones matter. This side is about marketing better, spending smarter and building demand you own.
Help me improve my STRStart here if you're buying
Find the STR that's actually worth buying.
Know Before You Offer gives you a framework for pressure-testing a property before you put more money behind it.
Rules. Location. Demand. Numbers. Setup costs. Assumptions. The things that still need answers.
Know Before You Offer
Pressure-test one real property before you put more money behind it.
$37 one-time
Masterclass + Property Evaluation Workbook
Get Know Before You OfferNo investment grades. No fake certainty. No formula telling you whether to buy.
Already found the property?
Bring me the property.
Found one you're seriously considering? I'll review the listing, numbers, assumptions and information you've collected before we meet, then spend 60 minutes pressure-testing the property with you.
$497 founding price
Bring me the propertyAlready own an STR?
Getting the property listed was step one.
Now the property has to actually perform — better positioning, a better guest experience, smarter spending and demand that shows up whether or not one platform sends it.
Airbnb can be a channel. It doesn't have to be your whole business.
A big part of STR with Leslie
Your property needs a marketing strategy — not another "book our Airbnb!" post.
Most STR owners have plenty of photos. What they don't have is a repeatable system for turning those photos into demand.
Your marketing should sell:
- the destination
- the experience
- why your property is different
- why a past guest should come back
And it should help you build something Airbnb can't take away: an audience and marketing channels you control.
Coming soon — Owner's Club
What if you didn't have to figure out what to post, what to improve and what to try next every single month?
Market your STR better. Improve it smarter. Rely less on Airbnb alone.
Think of it as a small marketing + strategy department for your STR — without hiring one.
Each month, know what to post, what to market, what deserves attention and what's worth trying next.
Market it
Ready-to-customize social content, captions, Stories, Reels, Facebook content, guest email marketing and practical campaigns owners can actually use.
Improve it
Practical tools and decision resources that help you decide what deserves your time and money next.
Get help
Property Lab and Ask Leslie — for real properties, real listings, real problems and real decisions.
The Vault
A growing library of practical templates, tools, checklists and campaigns created specifically for STR owners.
$37/month founding member rate
Founding members keep the $37 monthly rate while continuously active. Planned regular price: $47/month.
See everything inside Owner's Club →Prefer a one-time review?
What Would Leslie Fix First?
A private review of your listing, photos, positioning, guest experience, amenities and marketing — turned into a prioritized plan rather than an overwhelming punch list. You'll leave knowing what deserves your attention and money now — and what doesn't.
Keep
What's already working and doesn't need your money.
Fix first
What I'd prioritize right now.
Fix next
Worth doing — just not before the first group.
Don't waste your money
What I'd skip at this stage.
$497 founding price
Show me what you'd fixYour next move
Start with where you are.
Buying? Start before you make the offer. Already own one? Start with what deserves your attention next.