Coming soon
What if you didn't have to figure out what to post, what to improve and what to try next every single month?
Market your STR better. Improve it smarter. Rely less on Airbnb alone.
The Owner's Club is a monthly marketing and optimization membership for STR owners — a practical resource department for your property. Members get useful, customizable material, not 30 generic Canva posts.
It solves the three questions that come back every month.
What do I market this month?
You get the content and the campaign, ready to make yours.
What should I improve or change next?
You get tools for deciding where the money actually goes.
Where do I take the real question I'm stuck on?
You bring it to Property Lab or Ask Leslie.
Market my STR
Each month you get marketing material built for short-term rentals — ready to customize with your property, your destination and your voice.
- Ready-to-customize social posts
- Captions
- Stories and Reel concepts
- Destination marketing ideas
- Facebook content
- Guest email campaigns
- Seasonal and off-season campaigns
- Repeat-guest marketing
- Direct-booking marketing ideas
Rely less on Airbnb
The goal isn't to abandon Airbnb. The goal is to make sure Airbnb isn't the only reason your business has customers — so you build assets you own.
- Brand
- Website
- Email audience
- Destination content
- Repeat-guest relationships
- Referrals
- Local partnerships
- Direct-booking marketing
Make my STR better
Monthly optimization tools that help you make real decisions about listing presentation, amenities, upgrades, guest experience, marketing and where the next dollar should go.
The Vault
Every template, tool, checklist and campaign we create stays in the member library, so the membership becomes more valuable the longer you're in it.
Property Lab
A real member property gets looked at in depth — the listing, the photos, the positioning, the problem — so everyone learns from a real example rather than theory.
Ask Leslie
Short, specific questions answered directly — the issue sitting on your desk right now, without waiting for a full property review.
$37/month founding
Founding members keep the $37 monthly rate while continuously active.
Planned regular price: $47/month.
More access when you want it
Owner's Club VIP
Owner's Club gives you the resources and the group access mechanisms.
VIP gives you all of that plus guaranteed private strategy time with me.
- One private 30-minute STR strategy session each month.
- Priority Ask Leslie and Property Lab consideration.
- Initially limited to 10 members.
$197/month founding
