Already own an STR?
Getting the property listed was step one.
Step two is making it perform. That's what this side of STR with Leslie is for:
- Better positioning
- Better marketing
- Smarter improvement decisions
- A stronger guest experience
- Marketing channels you control
Airbnb can be a channel. It doesn't have to be your whole business.
Marketing
Your property needs a marketing strategy — not another "book our Airbnb!" post.
Most owners have plenty of photos. What they don't have is a repeatable system for turning those photos into demand. Good STR marketing sells the destination, the experience, what makes your property different and why a past guest should come back.
Don't want a membership?
If this were my STR, what would I fix first?
A private review of your listing, photos, positioning, guest experience, amenities and marketing. You get a prioritized action plan — what deserves your attention and money next — rather than an overwhelming punch list of everything that could be better.
Keep
What's already working and doesn't need your money.
Fix first
What I'd prioritize right now.
Fix next
Worth doing — just not before the first group.
Don't waste your money
What I'd skip at this stage.
$497 founding
Show me what you'd fixComing soon
STR with Leslie Owner's Club
If you don't just want a one-time review — and want fresh marketing, tools and support every month — this is what Owner's Club is for.
Market your STR better. Improve it smarter. Rely less on Airbnb alone.
- Content and campaigns you can actually use each month.
- Tools for deciding what to improve next.
- Property Lab and Ask Leslie for the real question you're stuck on.
$37/month founding
Join the founding list
