Start here if you're buying
Find the STR that's actually worth buying.
Buying an STR is a strange combination of real estate, business, hospitality and emotion — and it's incredibly easy to become convinced a property works because you already want it to.

The seven questions I'd want answered first.
- 1.
Can I actually operate the STR I intend to run here?
Rules, restrictions, licensing, HOA and what the property is genuinely allowed to be.
- 2.
Is this property objectively worth pursuing?
Location, guest demand and how it compares to what guests could book instead.
- 3.
Am I buying the opportunity — or buying what I personally love?
Separating the premium you're paying from the premium guests will pay.
- 4.
Do the numbers actually support the property?
The assumptions underneath the spreadsheet, not just the totals in it.
- 5.
What am I really buying, and what will it take to get guest-ready?
Condition, furnishings, systems and the real cost between closing and first booking.
- 6.
Do I have the right people and the right answers around the decision?
Who you're relying on, and what nobody has actually answered yet.
- 7.
What does everything I know actually support me doing next?
Turning a pile of information into a clear next step.

Want the framework? Start here.
Know Before You Offer
- A self-guided framework you work at your own pace.
- Applied to one real property, start to finish.
- The masterclass plus the Property Evaluation Workbook.
- Better questions and clearer assumptions before you make an offer.
$37 one-time
Get Know Before You OfferNo investment grades. No fake certainty. No formula telling you whether to buy. Just a much better way to understand what your decision is actually resting on.
Want my eyes on the property too?
Bring me the property.
- 1 — You send it over. The listing, your numbers, your intended strategy and whatever information you've collected so far.
- 2 — I review it before we meet. So the call isn't spent catching me up.
- 3 — A 60-minute private property strategy session. Strengths, assumptions, economics and the questions still unresolved.
- 4 — A concise written follow-up. So you keep the thinking after the call ends.
$497 founding client rate
Bring me the propertyEducation and strategy only — not legal, financial or investment advice, and not a recommendation to buy any property.

Already own one instead? Marketing and optimization live over here.
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